MacAskill advises exploring a coach’s social media to see if they are “applying their own advice” and building a good brand for themselves. But ultimately, he says, coaching is deeply personal, so "the best career coach for one person won"t be the best coach for the next person”. It might be worthwhile paying for limited sessions or more affordable group coaching before committing to a significant spend, he adds; whatever you do, "don"t part with a huge amount of money until you know it"s going to be a fit for you”.