“They basically sell globalisation as a service,” Mahelona says. He says that on behalf of a client, Lion Bridge contacted several Māori academics and radio groups to offer $45 (US) an hour to anyone who would provide Māori audio. All they had to do was speak Māori into their phone, Mahelona recalled. “We realised that $45 could seem like a lot to some members of our community,” Mahelona says. Lion Bridge did not respond to a request for comment for this article.

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